Launch Minnesota Advisory Board

Aneela Idnani

Aneela Idnani

Cofounder and Marketing/Design Lead
HabitAware

Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware. HabitAware is a Minneapolis-based mental health tech startup and 2018 TIME Magazine Best Invention. HabitAware’s flagship product, Keen, is a smart bracelet designed to help people overcome body focused repetitive behaviors (BFRB). HabitAware holds SBIR research grants from the National Institutes of Health and the National Science Foundation. Having g row l-standard-content m-bion up with hair pulling disorder (also known as trichotillomania, a BFRB), Aneela is now an outspoken mental health advocate, raising awareness of these very common yet unknown conditions. Aneela is a native New Yorker and first generation Indian American. She proudly calls Minneapolis home and looks forward to supporting tech entrepreneurs through Launch Minnesota.